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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.
SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from effectively crawling through a site.
Effective SEO may require changes to the HTML source code of a site, SEO tactics will be incorporated into all web site development and design to make sure the web site is “search engine friendly”.
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